{"title":"Beautiful by Heller","description":"","products":[{"product_id":"excalibur-toiletborstel-wit","title":"Excalibur Toilet Brush White","description":"Philippe Starck was invited by Alan J. Heller in 1993 to design a toilet brush, which launched in 1995. Starck was fascinated by the American cleaning frenzy and had long wanted to design such a bathroom accessory. After its success in the late 1990s, the brush disappeared from the market, while many people continued to search for replacement brushes. The name of the toilet brush refers to the fact that the grip is protected, just like a sabre. A nod to the knights of King Arthur. En Garde! 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