Plus D

Japanese design supplier. The company aims to let the designer's feelings be a defining element of the product as well. This stands in contrast to more functionally driven design, where less is more and form follows function. The poetic aspect is perhaps typically Japanese. The ritual that the object creates for the user is what sets the standard. The company also seeks to reduce the anonymity of the Japanese designer as much as possible, since tradition has long placed greater value on craftsmanship than on the designer. Where there is collaboration with other companies such as Hamano and SAG Balloons, no names are mentioned.